Boost Your New Business Pipeline

Sales improvements for independent Agencies

I help agencies level up their sales with practical, collaborative, new business modules and outreach programs that deliver real results. Cost effective solutions that focus on getting more good sales meetings . No expensive strategy required.

You know what you are doing, you just need a helping hand.

20+

Proven Results

Creative, SEO, Tech and SaaS

Years in agency sales

Core Program Focus:

• Ideal Customer Profile (ICP) – The foundation of targeted sales efforts, ensuring your value proposition speaks directly to the right audience.

• Competitive Advantage (CA) – Define and align your unique strengths with your ICP to position you as the best solution for ICP buyers needs.

• Prospect Journey Optimisation – Identifying where prospects drop off and refining touchpoints to improve conversion of interest into meetings.

• Better Campaigns– Crafting sharp, differentiated messaging that leverage your ICP and CA to drive consistent responses.

• Targeted Cold Outreach – Maximising opportunities by aligning ICP-driven targeting, strong CA positioning, and advanced Lead Gen tactics.

The Results:

✔ More qualified sales meetings
✔ Shorter sales cycles
✔ Higher win rates
✔ Long-term, retainable clients

This approach ensures you’re not just generating leads but securing longer term clients that drive sustainable growth.

The Competitive Advantage Module was very useful. Douglas did a great job explaining how factual advantages help differentiate our offering and facilitated some deep thinking . The session was helpful to the whole group and we generated a good set of unique advantages that are now used by both the sales and marketing teams.

Martin Otteson - Render

★★★★★