Sales Improvement Modules

These three modules are the "must haves"

Being frank, without these in place you are likely to be losing business and hampering your sales efforts.

Ideal Customer Profile (ICP)

The foundation for all targeted sales efforts, this module identifies the client profiles most likely to convert and stay engaged.

● What You’ll Get:

• An ICP that fits your business. We can either build an ICP from scratch or validate your existing ICP.

• Potential new customer sectors.

• Full Report and Rationale Meeting

● Outcomes:

• Crystal-clear targeting: A detailed ICP to identify high-value clients.

• A clear basis for building prospect lists for sales.

• Higher-quality leads aligned with your expertise.

• Improved team alignment resulting in synchronized marketing and sales efforts.

Competitive Advantage

This module identifies and enhances unique elements that differentiate you from your competitors.

● What You’ll Get:

• Analysis of top competitors to identify strengths and gaps.

• 3 hour workshop

• Discover at least 10 new, actionable competitive advantages.

• Full Report and Rationale

● Outcomes:

• Clear differentiation in your positioning.

• Concrete messaging that resonates with your ICP.

• A competitive advantage report and workshop-driven insights.

Optimizing the buyer’s journey to make the sales process seamless and engaging for ICP buyers.

● What You’ll Get:

• Analysis to optimize your sales assets and processes.

• 2 hour collaborative meeting

• Identify friction points in the buyer’s journey.

• An actionable report detailing all identified areas of improvement.

● Outcomes:

• Improved sales collateral with integrated ICP and competitive advantage elements.

• A smoother buyer experience that reduces drop-offs and ghosting

Prospect "UX" Improvement